From Wake-Up Time to Bath Time to Bed Time,
Mild by Nature will take care of your baby from top to bottom.
A Mild by Nature baby is a happy and healthy one!


Shampoo & Body Wash Bubble Bath

Our tear-free, gentle Shampoo & Body Wash is perfect for your baby's
delicate hair and skin.
Learn more...


Our soap-free, gentle Bubble Bath is perfect for your baby's delicate skin.
Learn more...
Hair Conditioner
Everyday Lotion

Our gentle Hair Conditioner is perfect for your baby's delicate scalp.
Learn more...

Our Everyday Lotion is a unique formula containing gentle emollients and moisturizers to help protect your baby's delicate skin from dryness and irritation.
Learn More...

Everyday Lotion
Unscented

Bitty Bottom Cream


Our Unscented Everyday Lotion is a unique formula containing gentle emollients and moisturizers to help protect your baby's delicate skin from dryness and irritation.
Learn More...


Pamper your baby's bottom and improve his or her mood with our rich, emollient, fragrance-free Bitty Bottom Cream.
Learn More...

babiesgonemildlogo


Our Mission is Simple

To create truly innovative and unique formulations of the highest quality, assisting our health-minded customers in supporting the well-being of their babies by offering finished products that WE OURSELVES would use.

At Madre Labs, we strive to use only the finest natural ingredients deemed acceptable by our discriminating customers, as well as our peers in the natural products industry. We like to refer to our formulations as "Performance Natural".

Q: What is "Performance Natural"?

A: "Performance Natural" simply means that our products are formulated to be highly functional and effective, using both natural and naturally-derived ingredients in a manner that is safe and beneficial to the health of your baby.

Q: What exactly does "NO No-No's" mean?

A: "NO No-No's" is our trademarked logo, signifying that we have cross-referenced multiple documents/databases while searching for acceptable ingredients for our products, which are considered gentle, biodegradable and “green”, and have received good safety ratings.

We worked with our formulators and chemists to ensure that we used only the finest ingredients listed on two "2010 Acceptable Lists" for Personal Care (Baby), which were developed by two well-respected organizations in our industry. Also, we referenced an industry-recognized online cosmetic ingredient safety database to further fine-tune our Innovative Baby Care Formulations.

Note to our loyal customers: We will continue to evaluate new ingredients, industry-recognized acceptable lists & online safety databases, based on emerging new data regarding raw materials, to ensure the highest quality formulations.

What We're All About
We are all about the positives of this industry and taking the higher road! We would sincerely like to help you on your path to more vibrant health for you and your baby.

~The Madre Labs Team